Look at work for businesses like yours
A restaurant, a clinic and a clothing shop need very different posts. Ask for samples made for your kind of business, and ask whether they were made from the business's own photos or from stock images. Posts built on stock photos look good in a portfolio, but your customers can tell they are not your place.
Who owns the accounts
Your Instagram and Facebook pages, and any ad account, should be registered to your business, with the company added as a manager. If the relationship ends, you keep your pages, your followers and your ad history. Ask this before anything else; it is the one mistake that is hard to undo.
How approval and changes work
Ask to see the approval process, not just hear about it:
- Where do I see the posts before they go live: a chat group, a file, an app?
- Can I ask for a change on a single post?
- How long does a change take to come back?
- What happens if I don't reply in time?
At Maseer you approve every post in the app on your phone, and a change usually comes back within minutes. Nothing goes live without your approval.